Most methods of building your listing inventory are costly, time consuming and produce only uncertain results. Haven’t we all had the experience of sending out a mailing costing hundreds of dollars without getting so much as a phone call in response? Or making dozens of cold calls or knocking on doors until our knuckles were raw without turning up a single good prospect? Let’s face it, the competition is tough out there, and it is getting tougher all the time as more and more new agents flood into our marketplace in unprecedented numbers.

Would you be interested in a way you could list up to twice the properties you now list, without more prospecting, without more cold calls, without more expensive mailings or pricey advertising that doesn’t produce results? And best of all, would be a one-time investment that kept paying dividends in increased listings not just this month, but the next, and the next…for years to come? A method that would give you the edge over at least 90% of the agents out there, time after time? A method that would virtually guarantee you would get the listing, even before you walked in the door? A method that would take away all the anxiety you feel knowing you’re going up against agents who cut their commissions just to get the listing?

If so, keep reading. We’ve developed a method so easy, so cost-effective, yet so under-utilized that using it will automatically set you apart in your marketplace. Frankly, when I first got into Real Estate years ago, I simply couldn’t believe more agents weren’t doing this. And what’s even more amazing is that now, with the competition that much more fierce, there are still very few agents who take full advantage of this powerful technique!

Would You Apply For A $100k Job With No Resume?

Imagine for a moment that you are applying to a large corporation for a professional position that pays a very handsome salary. Naturally, you would take care with your appearance, making sure your clothing, hair, and shoes were all neat and clean. You would also probably prepare by finding out a lot about the company before you arrived, so that you could talk intelligently with your interviewers. You might even bring samples of your work from previous positions to impress the panel. So far, so good. But imagine the looks on their faces when they ask to see your detailed resume and you don't have one to give them! In fact, how likely would it be you would have even gotten an interview in the first place without having first impressed them enough to grant you one by means of a well-written resume?

You see, when you go to a listing appointment, you are really applying for a very high paying, professional job. You simply must have the equivalent of a professional resume when you do that! And in our profession, a well-written and comprehensive pre-listing package takes the place of a resume. It not only introduces you, your areas of specialization, how you work, and so forth, but it assures the seller that here is an agent who is professional. By sending a Pre-Listing Package out to your prospect in advance of your listing appointment either by courier or express mail, you are making a powerful first impression that literally pre-sells you to the seller!

Other professionals don't hesitate to pay hundreds or even thousands of dollars for a well-produced resume. The reason is that it will bring them many times that in salary. Your "resume" will reward you with a return that can amount to tens of thousands of dollars annually. Even one listing you get as the result of using a professional Pre-Listing Package will more than recoup your investment many times over.

Why “Listers Last”

If you've been in Real Estate for more than five minutes, you've probably been told that listings are the "name of the game". I'm sure you don't need to be convinced that having lots of listings in your inventory means you work less hours, get more buyer calls automatically, generate the visibility you need to get and keep your name in front of the public, and earn a high income. You've also probably found that for many agents, especially new ones without an established "track record", getting listings is much more difficult than getting buyers.

If you are an established agent, you may have wondered why other agents so often get the listings you compete for, or may have wondered how to "break into" specialized markets like luxury homes or just increase your average list price in order to increase your income. Or maybe you're finding it difficult to compete with so many new agents pouring into your market, not to mention the growing numbers of commission-cutting brokerages.

As discouraging as it can seem, neither brand-new agents nor seasoned pros should turn their backs on the listing market. Remember that if you list a dozen homes a year, you are likely to bring a dozen buyer deals to closing almost automatically - the prospects attracted by your signs and ads and move-up sellers who also work with you in buying their new home. If you work with a dozen buyers, there is not likely to be nearly the collateral business that those who work with listings easily produce. Remember - listings are inventory. If you have inventory, you will make sales, even if you're rather lazy about getting out there and prospecting day after day.

Compared to a buyer deal, listings generally require about half the amount of your time to get to closing. In the time you spend working with one buyer, you can service three or four listings with ease. And you won't spend your time frustrated by driving wishy-washy buyers all over town only to have them dump you for another agent.

Last, if you have listings you can have a life. An agent at the mercy of buyers is on call 24/7! Vacations are an impossibility because if you leave town, you lose business. There are few things more satisfying than to get a call while on the beach in Hawaii letting you know that some hardworking buyer's agent just sold one of your listings!

How A Rookie Agent Beat Out A Seasoned Pro First Time Out

Let me tell you a story of when I was such a brand-new agent that I didn't even know that rookies weren't supposed to be able to take listings. I was so wet behind the ears I hadn't even heard all the nay-sayers who talked about how only special, almost superhuman beings called "Strong Listers" or "Top Producers" did any consistent listing business. These agents spent small fortunes on marketing and even then, often listed maybe one out of three or four the of the listing appointments they went on. Sure, the thinking went, a rookie might talk a friend or relative into listing with them out of pity, but no one seriously expected a beginner to walk in cold with a stranger and take the listing. Especially if the rookie was going up against a "Heavy Hitter"!

Somehow in my very first week of real estate I came up with a listing prospect and even managed to set an appointment! I wasn't really sure what to do at that point. I had some vague notion that you were supposed to tell the sellers what their home might be worth (I quite honestly had no idea!) and tell them what you were going to do to market the home (again, I had no idea!). So I sat down that afternoon and typed out all the stuff I could think of that made me sound good and all the stuff I could think of that I would do to sell their home. I threw in some stuff I'd read about being careful not to over-price their home and that was it. The listing appointment was set up for a few days in the future, so I thought I'd mail them a copy of this list because I knew I would forget it all when I got to their house and actually had to try to get the listing. I also included a letter thanking them for the appointment and saying I would call to confirm the day before. Thus humbly was my first "Pre-Listing Package" born!

By the time I got to the listing appointment, they had read all of the stuff I had written and had some questions written up for me about it. Luckily, I was able to answer them all and then they told me they wanted me to sell their house! Somehow I fumbled through the listing contract, and luckily they had a recent appraisal that helped in pricing the house. When I got back to the office I was jubilant, and my fellow agents were amazed. I hadn't even closed a buyer deal yet and I had gotten a listing? And it wasn't a relative or a friend? Naturally they all wanted to know how I did it, so I told them about the list of stuff I had sent out to the seller. A couple of them said, "Oh, I do that, too, only I tell them about it when I get there instead of sending it in advance." Another said she thought sending out a "pre-listing package" (I didn't know what it was called until then!) was a great idea but somehow she'd never gotten around to putting one together.

It wasn't until a couple of months (and several more listings) that I found out that on that very first listing appointment I'd gone up against two very successful and well known agents in my market and gotten the listing away from them! The reason - I had sent the sellers a pre-listing package and the other agents thought they were so well known they didn't have to! I am told that to this day one of those agents does a slow burn whenever she is reminded how she lost that listing to a rookie. But she never found out why, and I hear she still doesn't use a pre-listing package - which is fine by me!

Start Using From The Day You Receive It!

I know how it goes. You see an appealing product advertised on the internet, or maybe at a seminar or conference. You plunk down your cash, bring it back to your office, and...it just sits there. It sits there because when you open the packet and read the instructions it tells you you have to spend hours customizing it, or do a lot of writing to make it usable, or otherwise have to waste a lot of time you as a busy agent simply don't have.

This product is different!

Sure, there are a lot of people out there who will sell you something that you will never use, but when I decided to share my systems with other agents I put down my foot and insisted that no way was I going to sell another agent the kind of products that had so disappointed me in the past. Or the kind that made me feel guilty because I never found the time to properly implement them. That meant I was going to have to do a lot more work than the snake-oil peddlers who zip you a carbon copy of what they sell to every other agent. But to me, making sure my customers got a quality product that they would actually use meant more to me than an easy buck. I figured there are enough agents out there who have been burned by the kind of products I'm talking about who would recognize the quality and value of what I had to offer.

The Pre-Listing Package you receive will not be a "carbon copy". It will be customized just for you, with your picture, your information, your areas of specialty, or virtually anything you want to add that makes you "stand out" as a real person in the crowd of agents. You just fill out a simple-to-complete form (no writing skill needed!), upload your photos, and our skilled writing staff takes over from there to design a maximally effective Pre-Listing Package just for you. When you receive your Pre-Listing Package, it will be completely ready to print out either from your own desktop or by your local quick printer.

Don’t Spend a Penny More On Marketing Until You Do This

Most of us in real estate have been conditioned to think that there are only two ways to increase our volume production. One, to get on the phone or knock on doors for hours. (Not a pleasant prospect for most people) Or two, by spending big bucks every month on advertising and promotion. The problem with either of these options is that not only are they expensive and time consuming, but you have to commit to spend more on marketing and prospect more each and every month thereafter in order to permanently increase your income.

One solution to this problem is not to try to increase the number of leads you obtain, or the number of appointments you go on, but to increase your success rate at converting the appointments you set into listing contracts! This is such a simple concept, but like many simple concepts, is overlooked surprisingly often. I urge you to think about this until it really sinks in. To increase your business, you don't have to increase your advertising budget or increase the number of hours you spend prospecting, you simply need to increase your success rate on converting appointments! When you consider that you only need to make one, affordable investment in a pre-listing packet to permanently increase your success rate at converting appointments to listings - the answer is clear.

How much can using a pre-listing package increase your success rate? Well, average agents in most markets convert about 25-33% of appointments to listings. Many agents who use pre-listing packages report that their averages climb to 50%, 70%, even 80% success! They also find that they become more successful at listing higher priced homes. Imagine what not only raising your success ratio but your average list price would mean to your bottom line - especially when you can do it without increasing your marketing costs! Of course, if you choose to really skyrocket your income you can consider combining your pre-listing package with increased marketing for really spectacular results.

Go On Fewer Listing Appointments Yet List More Homes

A professional Pre-Listing Package can be a time saver in many different ways. You might be able to list more homes while actually attending fewer listing appointments. Think about how much time you spend now on getting ready for a listing appointment. Looking up the tax records. Preparing a CMA. Sweating over whether you'll get the listing. Imagine if instead of going through all this three or four times to get one listing, you only had to attend one or two listing appointments for each listing you take. What would you do with that extra time? Earn future referrals by providing exceptional service to your listing clients? Spend more time with your family? Get down to the gym for a little racquetball?

Or if you want to increase your production, think how you can increase your income without having to set more listing appointments. You'll find the presentations are smoother, faster, and more pleasant because you've already answered most questions before you even arrive at the seller's door.

Experienced Agents – Blow Away The Competition

How many listings are you taking annually? Whether it's twelve, forty, or more than a hundred, if you're not using a professional Pre-Listing Package you are not getting the full benefit of your marketing dollar. For instance, if you're currently converting 40% of your appointments, you could go to 60% with this tool. If you're currently converting 60%, you could start converting 70 or even 80% and truly dominating your market.

Here's something you always need to keep in mind - "Even if you're on the right track you'll get run over if you just sit there." There are many new and aggressive agents coming into your market. Many of them come from a business background and have considerable savvy when it comes to the importance of using only professional-quality marketing materials. Don't lose your hard-earned market share to newer agents who are willing to invest a considerable sum in launching their careers.

If you are one of the less than 10% of agents who are currently using a pre-listing package of some sort, I urge you to take a hard, skeptical look at it. If it's like most I've seen, it probably isn't portraying the image you really want. It may contain outdated information, be a hodge-podge of un-related items you've collected over the years, or simply look sloppily or cheaply produced. Most agents who've been doing this a while tend to build up a stock of systems that work, but then get pretty complacent about using them over and over, long after they should have replaced them with improved versions. Complacency is the biggest killer of continuing real estate success out there! If you have any doubt at all that your competition might be doing a better job, or that your current package isn't portraying the image you want, don't hesitate - order you new, customized Pre-Listing package today.

Last, remember no agent is so well-known or dominant in their market that potential sellers won't have any questions about how you do business. By answering them in advance, you merely confirm what they already felt about you - that you are a true professional through and through.

Instant Credibility – Even If You Are Brand New!

As important as it is for experienced agents to have a professionally produced Pre-Listing Package, it's even more of a necessity when you're trying to establish yourself as a new agent. Imagine the impression it creates when your beautifully prepared, comprehensive package is delivered to the seller's front door. Trust me, you will instantly be seen as a professional. Since your package is specially customized to highlight your strengths - and minimize the fact that you're still a bit wet behind the ears - the odds are it won't even occur to the sellers to have any doubts about your abilities.

The fact is, in most places less than 10% of agents use any kind of a pre-listing package at all, let alone a custom-tailored, professionally produced one. Take advantage of that fact to put your best foot forward and go into those difficult first listing appointments (I remember what it was like, believe me!) with confidence that you've already convinced the seller of your professionalism before you step foot in their home. Then stand back and wait for the old-timers to watch in amazement as your listing inventory zooms upward!

Rejection-Free FSBOs and Expireds

Most agents know they "should" be working these lucrative markets but surprisingly few actually do so. In spite of the fact that it is possible to make a six-figure income just working either FSBOs or Expireds alone, too many agents shy away from these prospects. True, it can be disconcerting to face an angry seller whose home sat and sat on the market before finally expiring unsold. He wants to know what you will do differently from his old agent and he isn't likely to be too impressed with you as you sit sweating at his kitchen table talking about how nice your signs are, interspersed with involuntary "ums" as you desperately try to think of what on earth you could do differently. Nor is it fun, especially for rookie agents to come up against hostile FSBOs who may know as much or more about real estate as you do, or at least think they do. Nor is it a pleasant experience to find yourself backed into a corner, lamely trying to defend your commission to someone who thinks all agents are over-paid, lazy, know-nothings.

With a good quality Pre-Listing Package delivered to the prospect prior to the appointment, you are not likely to find yourself in one of these uncomfortable - and unprofitable - situations. Carefully designed to avoid and steer the prospect right past these impossible objections, you will find yourself listing and selling more FSBOs and Expireds than you ever dreamed. Using your Pre-Listing Package will actually make these types of prospects impressed with you and eager to talk to you. Your Package will clearly outline what makes you "different" and does a skillful job of raising the perceived value of your services high above the level most of the public holds. Wouldn't that make a big difference in how you felt about going after this market?

There are many more tips in how to use your Pre-Listing Package to increase your market share in this lucrative segment in the USER'S Guide included with your purchase.

Eliminate Listing Presentation Anxiety

Look around your office and you will see that one of the biggest reason more agents don't succeed at the lucrative listing side of the business is plain and simple anxiety. The thought of trying to convince total strangers to trust them with the biggest investment in their lives scares them silly. Truth is, they just don't believe in their own ability to convince the sellers they can do the job. So they don't even go after the business, settling for a lesser income and working longer, stressful hours sticking only to buyers.

Isn't it sad how some agents allow their fears keep them from success? Isn't it sadder still if you are one of those agents? One of the reasons I decided to start offering my marketing tools to other agents was because I, too, suffer from this problem. I was very shy as a child. As an adult I tried and tried to overcome that trait, but in the end you can't change your basic personality. Yet, I liked helping people and was interested in real estate so decided to give it a try in spite of my lack of a natural affinity for sales. At first I felt way, way out of my comfort zone. I found that the only thing that helped me with that paralyzing fear was the realization that what I might lack in "sales personality" I made up for in my ability to produce outstanding personal marketing pieces and systems that other agents drooled over. With my marketing tools doing all the "bragging" all I had to do was be my nice sweet self, let the prospects get to know me, and more often than not, I'd head out the door with a signature on the dotted line and a smile on my face. No hard sell, no canned scripts, no slick fast talk needed. Isn't that a lot better way to do real estate than white knuckled terror at the presentation, followed by slinking back to your office in defeat, beaten yet again by another agent?

If anxiety and lack of confidence are hurting your production, you no longer have to sit on the sidelines while more aggressive agents take all the listings. You can get your share with confidence, and even have fun doing it. Get yourself some professional personal marketing materials. You'll marvel that it could be so easy when it's always seemed so hard.

And what if you happen to be one of those natural-born sales types who never sweats a deal? Well, you already know the value confidence brings to your presentations. And with an additional tool as powerful as the Pre-Listing Package, you'll be racking them up faster than you ever dreamed.

Win Even Against Commission-Cutting Agents

How many times has this happened to you? You go out on a listing appointment, go through your whole presentation, and then the seller asks you what your commission will be. When you tell him, he shrugs his shoulders dismissively and says something like: "Joe Blow of Discount Brokers will do it for 1%". Husband and wife glance significantly at each other and you know you've lost the listing.

Can a situation like this be salvaged, or even avoided altogether? In a surprising number of cases, the answer is "YES!". The very root cause of all the commission-cutting we're seeing lately has to do with the fact that we as real estate agents have done an absolutely lousy job of demonstrating the value of our services to the public. We in the business know there are great agents, and not-so-great agents, but to the public, agents are commodities, one much like another. So why not pick the one who'll do the job for the lowest price?

Why not, indeed? If you don't have an answer for this, I can promise you that you are going to continue losing listings to competitors willing to slash their commissions down below a level of business survival. And yes, it is a fact that many agents are cutting their commissions so low they can't stay in business long. So-called discount brokerages have a notoriously unstable history of going out of business. Why? Because you cannot sustain the overhead and still provide decent marketing to your sellers if you slash your commissions much below industry averages. Let this be a warning to you - if you try to compete on commission alone you will go out of business!

You can avoid the kind of unpleasant scenario described above by letting your Pre-Listing Package enhance your perceived value before you ever arrive at the seller's home. Your Pre-Listing Package will also educate the seller to such facts as the negative impact of common tactics of discount brokers, such as offering a lower co-op commission on their home. After reading your pre-listing package, they will understand how using a discount broker can cause their home to sell slowly, if at all, and probably for a lower asking price. When they understand that there is more to what their bottom line is going to look like than commission percentage you charge, you aren't likely to fall into the trap of having to defend your commission against discounters.

Sell Your Listings Faster

It might seem strange to think that a Pre-Listing Package could actually help you sell your listings faster. But ask yourself - what are the primary preventable causes of listings sitting unsold? That's right - price and condition. Does the fact that those are also the two most ticklish topics at any listing appointment seem coincidental? It isn't. Most agents who are trying to get the listing are reluctant to beat the seller down too hard on price. Nor do they exactly feel comfortable telling the seller that their house is too cluttered with junk to show well, or the awful purple walls need paint, or that the house smells bad!

Yet if these topics aren't brought up at all, aren't we doing the seller a disservice? And aren't we practically guaranteeing we're going to have to come back to the sellers at some point, tail between our legs, and tell them they need to drop the price, get rid of the junk, paint the walls, and do something about that dratted smell!

Believe me, I understand the dilemma. No one wants to insult a seller by telling them the price they want is laughable, or that the condition of the house will turn off every buyer who walks in. Well, if you are using a good Pre-Listing Package you won't have this problem. The sellers will already be informed of the dangers of over-pricing, and will have received specific instructions on how to bring the house to top showing condition. (Including being told to ask a neutral third party to offer their opinion after taking a good, uh.......whiff.) And with the User's Guide included with your Pre-Listing Package purchase, you will learn how to ensure they actually do read it before your arrival, as well as how to go over those sensitive areas without offending the seller.

Transform "Problem" Sellers Into "Great Clients"

We've all had them. Or at least heard other agents complaining loudly about them. They're the "Problem Sellers". The ones who call the poor agent night and day, complaining one day after signing the listing that they haven't received any flyers yet, or that they "never hear from you" because you haven't called every single day, or blowing their tops because a buyer's agent set a showing, didn't show up, but never called to cancel. You can always tell an agent who is dealing with sellers like this. He avoids his phone, walks around with his head hanging down, and prays for a buyer to deliver him from the nightmare of these sellers.

If you don't want to be that agent, ever again, the best way to do that is to order a Pre-Listing Package and start using it today! Because the problem in these cases isn't usually the sellers, it's the fact that the agent neglected to educate the sellers on what to expect. The seller doesn't know that it takes five days for flyers to be printed and delivered, or that in your office you call sellers every Monday with updates, or that when many various agents show the house, some of them are going to be inconsiderate. The seller doesn't know those things unless you TELL him that.

A good Pre-Listing Package will relieve your sellers of unrealistic expectations and you of the torture of having the sellers continually upset with you even though you are doing everything right. And if you have run into that very rare seller who really does have impossible expectations, you will find out before you make the mistake of signing a listing contract with him, because if he reads in your Pre-Listing Packet that you hold only one Open House per listing and he insists you hold them each and every Saturday and Sunday, you'll know what you're dealing with.

Earn More Referrals

Why is that all agents want referrals but so few seem to get them? There are many reasons, but one of the simplest is that they simply don't let client know they would appreciate them. If you start using my Pre-Listing Package, not only are your clients going to be more likely to have a more favorable opinion of you right form the start, but you will be subtly introducing them to idea of sending you referrals. There are references throughout the Package explaining that your goal is to provide service so exceptional that they will enjoy referring you to their friends. There is even a simple-to-use referral form included in the package to make it easy for them to give you the names of people they know who might need your services. You'll find out more about how to use your Pre-List Package to help generate referrals in the User's Guide, included with your order.

New agents probably don't even know such a thing exists, but the reason the majority of experienced agents don't use one is.....because they don't have one! Sure, they've probably read books or articles recommending them, or heard from their brokers or at training seminars how important a Pre-Listing Package is in improving their conversion rates. They probably don't even disagree that having one would be great. But for one reason or another, they just haven't "gotten around to it". Maybe they feel they can't spare the many hours it would take to put one together from scratch. Or maybe they lack the skills needed to produce a document that looks professional, not pathetic. Or maybe, like many otherwise great agents, they are pretty disorganized and can't even picture themselves taking on such an involved project. Or maybe.......they've just procrastinated. How about you?

Why Generic Packages Don’t Work

Some brokerages produce a "one size fits all" document that could be sent to sellers as sort of a Pre-Listing package. The problem with such packages is they don't do anything to promote you, the agent. They are primarily designed to advertise your brokerage, not you. The result being that the view of agents as interchangeable commodities is reinforced, not refuted. And as we saw in the paragraph above "Win Even Against Price-Cutting Agents", that is not a good thing! They also fail when it comes to educating the seller as to realistic expectations. Neither can they be said to be of much use as tools to generate referrals. And they are often quite expensive - one brokerage I know of charges agents $10 for what is essentially an ad for themselves! So while a brokerage-produced document may be better than nothing at all, there are many more drawbacks than benefits to using them.

A second type of generic package is offered by many of the "Big Names" in real estate training. For a fee of between eighty and several hundred dollars, what you get is a generic Pre-Listing Package you can use as is or "customize" yourself. The packages you can use "as is" have most of the problems of the ones produced by brokerages. They lack information specific to your real estate practice, and they don't do anything to brand you as an agent in the eyes of the potential seller. The customizable ones, in theory are great, but in reality I have yet to see one that was altogether impressive or comprehensive. While researching this topic, I ordered several of these packages and found problems ranging from major grammar and spelling glitches to even wrong information on important real estate points. One "customizable" package I paid $80 for was nothing more than some agent's personal package, sent out as is with her name and picture all over it. They didn't even bother to remove her personal stuff before selling it! But then, maybe I know why - it was full of information that would not have been relevant to anyone else, and would have required hours of editing - after which there wouldn't have been much left to it! Frankly, I think it takes a lot of nerve to charge agents almost $100 for junk like that!

These problems aside, it certainly would be possible to piece together something from these packages and eventually arrive at a decent Pre-Listing Package. However, it might take you almost as long to do that as it would have to start from scratch! The biggest problem I see is that we real estate agents tend to share a bad habit. We get all fired up at some training seminar about sales technique tapes, or a special workbook, or maybe some exotic new piece of software that is going to boost our production through the ceiling. Then what happens? We get back to our offices, the wild enthusiasm fades, and the stuff sits there, still sealed in the shrink wrap, never to be looked at again. Oh, we might actually make a stab at getting the elaborate software to work, or to follow the time-consuming suggestions outlined in the workbook, but when we figure out it is more trouble than it is worth, we usually give up. And why not? The life of a real estate agent is full of conflicting demands, ringing phones, and a million details. Who has time to waste? I don't, and I'm sure neither do you.

How Is This Different From Other Pre-Listing Packages Available?

Remember that package I told you I paid $80 for that had some agent's personal info all over it? Would you believe it was advertised as a package you could "use right away"? Well, I guess I could have sent it out right away but I wonder what the sellers would have thought about getting a pre-listing packet from some agent they'd never heard of who worked in a state 1,000 miles away?

Another "complete, ready to use" package I purchased told me to solicit a whole bunch of "fresh" testimonies from my clients, write pages of stuff about how I do business, then add a whole bunch of who-knows-what. It would have taken me hours to "personalize" it, and I would hazard a guess that few agents would have ever gotten around to it.

Since I know how agents think and work, I know you don't want any unpleasant surprises like that. When you get your package, it will be complete and ready for you to print without any editing, changes, or personalization. We do it all for you. Yet it will contain information specific to you and your real estate practice, including photographs if you choose. It will not be pieced together from a hodge-podge of sources, but will have a consistent and clear writing style throughout that marks it as a professionally produced piece.

But Isn't All This Expensive?

Okay, I can sense that some of you are getting nervous about now. You have probably heard of real estate marketing companies that charge up to $5,000 just to design a personal brochure. If you've looked around, you've probably found that buying totally "canned" products or paying the big bucks for custom work was practically your only choice. No longer.

Since I am convinced that every agent who wants to succeed deserves access to a high quality, customized Pre-Listing Package at a reasonable price, I've found a way to offer just that for only a little more than the cost of those poor quality, hard-to-use canned products I've talked about. Remember, this isn't some pre-packaged download I can sell a zillion copies of through an automated website. This a genuine, customized product created to order just for you. I've worked as hard as I can to come up with a system that allows me to offer this product at a price nearly any agent can fit into their budget. That's why I'm offering my package at the reasonable price of only $179. That's right, you can get my customized Pre-Listing Package for less than what some others charge for a substandard, canned version you have to spend hours personalizing to make it worth anything!

Obviously I could charge a lot more for the Package than just $179. That's about average for what resume writers get for a two-page job and your Package will contain much more custom content than a resume. Why am I offering such a value? First, because I wanted to make the initial offering of my products accessible to all agents, not just the elite few who can afford to pay $5,000 for a personal brochure. Second, I will be launching other real estate products over the coming weeks and months. I hope by getting as many agents as possible to find out the value of my Pre-Listing Package many will return to try my other high-quality, affordable products.

How much is it costing you by not using a Pre-Listing Package? Are you losing five listings a year? Ten? Do you see that losing even one listing a year because you don't have this product is one too many?

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